More aligner cases. Finally.
We work with established dental practices and multi-location groups to grow their aligner production.
Trusted by 50+ practices across the country
Most marketing brings volume.
We deliver case starts.
Practice owners already spending on marketing have plenty of leads. What they need is qualified Invisalign patients who show up and start treatment.
If any of this below sounds like your practice ...keep reading.
DenWay is built for established practices already spending real money on marketing. The pains below are the ones we hear on every strategy call.
Find. Qualify. Book.
You close.
A turnkey patient acquisition engine built to attract Invisalign patients for your practice every day.
Hyper-Targeted Advertising Campaigns
Meta campaigns built, launched, and managed in-house. Written to attract patients ready for high-ticket treatment, not coupon hunters.
Pre-Qualifying Every Patient
Every lead is screened against your treatment criteria before it reaches your schedule. You get qualified consults, not phone numbers.
Patient Vetting & Booking
Our team calls every lead within minutes, vets them on the phone, books the consult into your calendar, and confirms before the appointment.
Systems Built to Scale
Reminders and patient education so consults arrive informed and ready to start. Add chairs or open a second location and the same system scales with you.
We're not trying to be good at everything.
We're experts at one thing.
Aligners & Ortho Only
One vertical, one treatment category. We don't split focus across implants, general dentistry, or any other niche.
Built From Inside Dentistry
Founded by someone who grew up in a dental family. The system is built around how a practice actually runs, not how an agency thinks it runs.
Performance-based
Our program is built around qualified Invisalign consults. Not impressions, not clicks, not "leads."
Multi-Location Scaling Systems
Built to grow with you. Add chairs, add providers, or open a second location and the same engine scales with the practice.
Built from inside the industry, not from a marketing playbook.
Most dental marketing brings volume: leads, impressions, appointments. We bring outcomes: qualified Invisalign patients who show up and start treatment.
DenWay was built after years of watching established practices spend real money on agencies that delivered leads but not case starts. The fix wasn't more leads. It was a system that owned the entire path from ad impression to consultation chair. Built for one vertical, locked to one outcome.
Today, we work with established dental practices and multi-location groups across the United States and Canada. One playbook, refined across every client in the partnership.
We're built for operators scaling vertically. Fewer practices, deeper impact. Not horizontally across mediocre retainer accounts.
Thor Bunde
Thor is the founder and CEO of DenWay. He is originally from Denmark.
Now based in Miami, Florida, he leads strategy, ads, and the systems behind every partnership.
Thor grew up in a dental family. His father is an orthodontist, his mother a dental hygienist. From the day he was born, he watched his parents build, grow, and scale their practice. He learned how a dental clinic actually runs long before he ever learned marketing.
Before founding DenWay, Thor spent years inside the high-performance agency world, working alongside operators running multi-million dollar businesses, including multi-million dollar dental groups. That combination, the inside view of a dental practice and the operator-grade thinking he learned in the agency world, is what DenWay was built on.
Today, DenWay brings thousands of new patients and transformed smiles to dental practices. The team has helped providers reach Diamond status and beyond, and has supported operators as they expand to multiple locations. DenWay currently manages seven figures in advertising budget across its client roster.
He's directly involved with every practice that comes on board and works personally with each one from day one. The difference between an agency and a growth partner is whether the founder still gives a damn after the contract is signed.
Apply to work with us.
Answer a few quick questions to see if your practice is a fit.
DenWay. The right way.