Attract patients looking for Invisalign.
We create and manage video ads and landing pages that introduce your practice to people considering clear aligners.
Working with practices across the US and Canada

















From enquiry to treatment
We connect your advertising, patient follow-up and consultation training so more of the people who enquire take the next step toward treatment.
See how it worksWrong fit? Reach people looking for the treatment you offer.
Empty chair? Follow up, book the consultation and confirm attendance.
“I’ll think about it.” Help your team explain treatment, costs and financing.
Find where patients stop moving forward. Then fix what’s holding them back.
How DenWay works
We create and manage video ads and landing pages that introduce your practice to people considering clear aligners.
Our team contacts enquiries, discusses their interest and books consultations. We follow up and send reminders to help patients attend.
We train your team to explain treatment value, discuss financing and handle patient questions. Your clinicians assess suitability and recommend care.
Track enquiries, bookings, attendance and recorded treatment starts together, so you can see where to improve.
Practice results
San Francisco, CA
10–15 Invisalign case starts per month
$75K in added monthly production
Bellevue, WA
6 Invisalign case starts in the first month
$30K in added collections in the first month
Client campaigns
We create video ads around your clinicians, your treatment approach and your practice. Then we handle the campaigns, follow-up and consultation booking.
Client campaign / 01
The doctor behind the treatment.
Put your expertise in front of patients before the first call.
Client campaign / 02
A practice patients can recognise.
Make your people and your practice part of the reason they enquire.
Ad Creatives. Campaign management. Patient follow-up. Consultation booking.
Who we work with
For established practices and multi-location groups with capacity for more Invisalign patients.
You provide the care.
We plan and create your advertising, pre-screen enquiries, book consultations, and train your team to help more patients start treatment.
The people behind DenWay
Thor Bunde is the founder of DenWay. He grew up in a dental family in Denmark: his father is an orthodontist, his mother a dental hygienist, and his uncle ran a very successful practice of his own. Growing up around the practice, he saw firsthand what it takes to run one.
That background shaped how we work: marketing has to account for your team’s time, your available chairs and what happens in the consultation.
Today, our team brings that work together. We create the campaigns, follow up with enquiries, book consultations and train practice teams to help more suitable patients start treatment.
“Dental practice owners don’t want to worry about marketing. They care about patients showing up, starting treatment, and growing production.”More about Thor ↗
Thor here, founder of DenWay.
I grew up inside a dental practice. My father is an orthodontist. My mother is a dental hygienist. My uncle built a very successful practice of his own, and the family tree runs through dental offices across Europe.
So this industry came with the blood. Treatment plans were dinner-table conversation. I saw the X-rays and the analyses, the patient records, and the daily workflows that make a practice run. I knew the inside of a practice long before I knew anything about marketing.
Then I went into marketing, and I saw how most marketing companies treat a practice. They know nothing about dentistry, so they run the same discount ad they would run for anyone. It brings in price shoppers, and the patients you actually want book somewhere else.
That is what DenWay was built to fix. Marketing made by people who understand the industry, combined with real expertise in advertising and human psychology. It positions your practice so the right patients want to come to you, because it gives them exactly what they are looking for in a dentist. It shows them your doctor, your office and what the treatment actually involves before they ever pick up the phone.
Today I run DenWay from our office in Miami. The mission is simple: change the status quo of dental practices failing with their marketing.
Thor Bunde, Founder
Book a call and let's talk about how to bring more patients to your practice
Loading your practice application…